We have a strong and solid knowledge base built from 20+ years of sales and marketing. Most of all, we have the earnestness and the efficiency honed from raw talent and intensive training, all to give you the best in broker support. So please, feel free to contact us with your questions, your input and your point-of-view.
We look forward to hearing from you.
Arsy Grindulo Jr
CEO and President
tel: 888.769.8376 x1007
Arsy Grindulo, Jr is the President and Chief Executive Officer and founder of Wealth Financial Life Insurance Services, Inc.
Arsy's long and successful life insurance career began in 1989 with Equitable Life Insurance Company in Los Angeles, California. He then became a captive agent with Fidelity Union Life agency and was their number one producer for three consecutive years from 1990 to 1992. In 1993, Mr. Grindulo Jr. joined Helping Build Wealth (HBW)), a fast growing marketing organization in Simi Valley, California. His own agency received numerous awards for being the top life premium producer and the number one recruiter, contracting over seven hundred life insurance licensed brokers from 1993 to 1995.
In 1996, Mr. Grindulo Jr. established his own brokerage agency which he named Wealth Financial Life Insurance Services: Providing genuine opportunities for Life Insurance Professionals and Independent Brokerage Agencies as well as offering the best products and programs for your client's financial, insurance and retirement needs.
WFlife is currently a leading distribution outlet for life and annuity products nationwide. WFLife represents 30 plus robust and reputable carriers, and contracts over 3,000 licensed life insurance professionals in over 30 states. WFLife has sold 25 million in life premiums and millions of annuity premiums over the past decade.
Mr. Grindulo Jr. is a current member and one the principals of Consolidated Marketing Group, Inc. (CMG), a large National Marketing and Wholesale Organization for life insurance and annuity companies with 25 offices in several states dedicated to serving financial and life insurance professionals.
In October 2010, Mr. Grindulo Jr. co-founded and was formerly the Chief Operations Officer of Radiant Financial Partners LLC in California. He is currently an in-house marketing wholesaler, and an active member of their Advisory Council. In just 3 years of operations, Radiant Financial Partners, LLC has become a highly reputable and well respected Life Settlement company in the industry offering the most current and innovative financial solutions for clients. It is a subsidiary company of Radiant Financial, Inc. based in Addison Texas,
Mr. Grindulo Jr. earned his liberal arts major in Economics from San Beda College in Manila, Philippines.
Vice President, Operations
tel: 888.769.8376 x1005
Lucia Alba is the Vice-President of Operations for WFLife, as well as its San Diego Marketing Director.
Ms. Alba joined WFLife in 2008, bringing with her over eight years of exemplary and diversified administrative and marketing experience. She honed her operational and marketing skills as the public relations coordinator and operations manager to Alba Productions, a local production company who created Visayan telenovelas for Regional ABS-CBN in the Philippines. Lucia worked as well with The Smithsonian Associates, the educational arm of the Smithsonian museum complex in Washington D.C., where she assisted in the creation and production of public and school educational modules detailing the rich history of the Smithsonian museums.
She was appointed VP of Operations in 2010, and is directly involved with the continuous planning and growth of WFLife. She is currently part of the WFLife Executive Staff. Her tenure at WFLife has given Lucia first-hand experience in the industry which includes case management, broker support, agent contracting, marketing and accounting. She uses her experience to head the WFLife team in providing WFLife's independent producers genuine opportunities for prosperity and growth. Lucia directly oversees the Operations, Accounting, Contracting, Case Management, and Design teams.
Lucia Alba attended the University of the Philippines-Diliman, where she earned her Bachelor of Arts in Interdisciplinary Studies, Majoring in Art Studies with Minors in English and European Languages.
Vice-President, Marketing & Training
tel: 888.769.8376 x1003
Los Angeles Office Address
801 N. Brand Blvd | Suite 240
Glendale, CA 91203
tel: 818.660.6910 x2003
Josephine "Michiko" Sumiller is the Vice-President of Marketing and Training for WFLife, as well as the head of the WFLife Marketing Center located in Glendale, Los Angeles, California.
Ms. Sumiller joined WFLife in 2010 as a Marketing and Training Coordinator for WFLife's Los Angeles-based producers and agencies. Her strong marketing and training background is diverse. As Regional Training Manager for Goldilocks, Michiko created and implemented employee training programs as well as directly heading the opening and training of all Goldilocks store locations in southern California. She has also collaborated with the Ford Foundation on projects designed to train teachers and evaluate school curriculum for public schools all over the Philippines.
Ms. Sumiller was appointed VP of Marketing and Training in 2012, and is directly involved with the continuous planning and growth of WFLife. She is currently part of the WFLife Executive Staff. Michiko uses her valuable experience to head the WFLife Marketing and Training team in developing and providing a rich marketing and training curriculum for a more productive and financially independent WFLife producer. Michiko directly oversees the WFLife Marketing Center located in Glendale, Los Angeles, California.
Michiko Sumiller has a Bachelor of Arts in Humanities, as well as a Master of Arts degree in Development Education at the University of Asia and the Pacific. She is currently pursuing her designation for LUTCF.
Executive Assistant to the President & CEO
tel: 888.769.8376 x 1006
Ashley Beltran is the Executive Assistant to the WFLife President and CEO, Arsy Grindulo Jr.
Ms. Beltran joined WFLife in 2013. As executive assistant to the WFLife President and CEO, Ashley provides him with high-level administrative support and marketing assistance. She also serves as a liaison for WFLife's marketing and operational teams as well as external service providers.
Ashley Beltran obtained her Bachelor of Arts degree at Northern Arizona University, where she majored in Interdisciplinary Studies of Arts and Letters.